Lingerie outlets across Russia may have to bin most of their stock under a bizarre trade directive that bans the import, production or sale of synthetic lace underwear.
A law affecting the Eurasian Union, the EU-style trade bloc made up of Russia, Kazakhstan and Belarus, means that lacy ladies’ underwear may disappear from shop shelves in all three countries on July 1.
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Like many of its most notorious EU counterparts, the legislation has ostensibly good intentions. It is aimed at protecting consumers from cheap materials that could have a negative health impact.
But lazy wording by the bureaucrats means that instead of tackling only the use of low-quality synthetic fibres, it will outlaw any underwear made of non-natural material that does not meet a 6 per cent absorption threshold.
Experts have said that means Russia’s lingerie outlets – which range from jaw-droppingly expensive luxury boutiques to metro-underpass stalls – will have to bin 90 per cent of their stock if the law is not amended.
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